FORD
TakE A GUILT TRIP
People feel guilty when they don’t show up for others, but sometimes it’s more important to show up for yourself.
Ford Bronco can take you where no other car can go so you can escape your obligations for some much needed you time.
You’ll feel guilty regardless, so just go anyway. Take a guilt trip.
The
getaway
car
We’re parking Broncos in front of places people need to escape,
leaving the keys in the ignition,
packing it to the brim with
adventure-ready equipment, and encouraging people to drop
everything and take a guilt trip.
It’s not stealing if we let you take it.
Ford x Airbnb
If you can get to us, you can stay here. We’re partnering with Airbnb to take your guilt trip even further with a free overnight stay to one of the most stunning homes on the edge of a cliff. The rough terrain means it is inaccessible by most cars, but a good match for the Bronco.
No Sympathy Greeting cards
When you purchase a 2025 Ford Bronco, it’ll come with a pack of “sorry, not sorry” greeting cards you can send to your family and friends for missing their events.
Your Replacement
You’ll also receive a life-size cardboard cutout of yourself to act as your stand-in. It’ll come folded up in a massive prepaid envelope so you can drop it in a curbside mailbox on the way to your guilt trip.
Say You
Were There
Since everyone will be posting that event you missed, we’ll create an AI-powered Instagram feature that puts you in their photos. That way no one will try to guilt trip you because “uh yea, you were there” and here’s the proof.
Copywriter: Elana Celestin
Art Director: Misty Keasler