Mazda
a car in 5 genres
Some days feel like a romantic comedy, others like a scary movie. But through it all, one thing remains constant — you, the main character. The all-new versatile Mazda CX-5 is designed to empower you through all of life’s genres.
To launch Mazda’s new CX-5 and show off its versatility, we created 5 films, in 5 genres, all staring the same actress and the same CX-5.
It all started with a trailer that aired on the Oscars.
Then we released all 5 films on our owned channels and ran 30 second spots on streaming services with each genre aligning with a TV show or movie genre audiences were already watching.
HORROR
Musical
Romance
ACTION
Sci-fi
CCO: Tom Murphy | ECD: Ben Carmean
CD: Brit Ryan | ACD: Regie Miller
Copywriter: Elana Celestin | Art Director: Shelby Bernard